The Value Choice
Scott Sandler, Vice President, Corporate Marketing and President of Springsoft USA, urges companies to understand their true value proposition because if they don't they wont be able to deliver the value their customers expect
Companies make money by delivering value to consumers. Sometimes this value comes in the form of a commodity delivered more efficiently. More often in technology companies, it comes in the form of differentiated solutions that are not available from other suppliers. In every case, value is defined solely in the mind of the consumer: does the product make them feel good, or solve a real problem; does it work consistently well? These are the things of which customer satisfaction is made.
