Change is in the Air
by Oz Levia, Vice President, Marketing
Published on gabeoneda.com - January 18, 2010
The consensus forecast for 2009 has been "low visibility" and this remains true even as the end of the year approaches. Despite recent reports of an uptick in semiconductor demand, EDA customers in Silicon Valley and in semiconductor strongholds around the world do not yet feel a strong recovery. But one thing seems crystal clear as we look forward to 2010: change is in the air. The EDA industry will need to adapt to some new realities brought about by the global recession, just as it has after previous bouts of semiconductor contraction.
With the global economy ever more dependent on semiconductor products in everything from toys to tanks, advances in automation of the electronic design process will remain critical. The need to address growing technical and business complexities will keep EDA a remarkably exciting and rewarding place to work as the applications evolve to be able to model and analyze entire systems, including software. But EDA suppliers must re-think exactly where they fit in the value chain and be prepared to embrace change in the way that value is monetized in the industry.
